This e-book contains a selection of  best articles about professional Web design and the business side of web development. It contains 10 already published articles and 2 exclusive. For web dev and web designer must have it but, no free!

Tables of contens

Harsh Truths About Corporate Websites 9
You Need A Separate Web Division 9
Managing Your Website Is A Full-Time Job 11
Periodic Redesign Is Not Enough 12
Your Website Cannot Appeal To Everyone 13
You Are Wasting Money On Social Networking 13
Your Website Is Not All About You 15
You’re Not Getting Value From Your Web Team 15
Design By Committee Brings Death 17
A CMS Is Not A Silver Bullet 19
You Have Too Much Content 20
Conclusions 21

Portfolio Design Study: Design Patterns 22
Light vs. Dark Design 23
How Many Columns? 24
Introductory Block On Top? 26
Layout Alignment 27
Navigation Alignment 29
Search Box Design 30
Flash Elements 30
Where To Put Contact Information? 31
“About Us” Page 34
Client Page 34
Services Page 35
Portfolio Page 36
Workflow Page 37
Contact Page 38
Specials And Extras 39
Other Findings 39
Summary 40
Creating A Successful Online Portfolio 42
Pitfall #1: Obfuscating 42
Pitfall #2: Cramming Information 43
Pitfall #3: Overdoing It 44
Pitfall #4: Unusual Navigation 44
Pitfall #5: Visual Clutter 45
Principles of Effective Portfolio Design 46
Define your Criteria and Strategies for Success 46
Consider Multiple Portfolios 47
Target Your Market 49
Prioritize Usability 52
Use the Right Technology 52
Plan The Project 54
Limit The Scope And Type of Work You Promote 54
Provide Adequate Contact Information, Documentation And Explanations 56
Present Your Work In The Context of Your Goals 57
Infuse Your Personality In The Design 58
Promote And Leverage Your Work 60
Develop Long-Term Goals 60

Better User Experience With Storytelling 62
It Begins With a Story 62
Revealing the Design in Stories 63
The Power of Emotion 65
The Basics of Storytelling for User Experience 68
Happily Ever After: The Reality 72
A Few Modern-Day Storytellers 73
The Storytelling Experiences Around Us 83

Designing User Interfaces For Business Web Applications 89
Websites vs. Web Applications 89
First, Know Your Users 91
Design Process 94
Design Principles 97
Essential Components Of Web Applications 103
Don’t Forget UI Design Patterns 105
Case Study: Online Banking Application 107
Final Thoughts 108

Progressive Enhancement And Standards Do Not Limit Web Design 109
Shiny New Technologies vs. Outdated Best Practices? 110
The Mess That Is The Web 110
Creating Celebrities And A Place We Wish We Were At 111
Hollywood And Advertising Teach Us Nothing 112
The Myth Of Innovating Exclusively Through Technology 113
Innovation Isn’t About New Toys 114
The Corporate Spin On Innovation, And Its Consequences 115
The Stockholm Syndrome Of Bad Interfaces 116
This Is Not About Technology Or Design 117
Where Is The Beauty Of The Web? 119
To Recap: Our Issues 120
Why Standards Matter, And What “Following Standards” Means 122
Progressive Enhancement Works 123
Best Practices Come From Application And Iterative Improvement 125
Together We Can Do This 126

Color Theory for Professional Designers 128
Warm Colors 130
Cool Colors 134
Neutrals 137
In Brief 143
Traditional Color Scheme Types 144
Creating a Color Scheme 155
Conclusion 163

Is John The Client Dense or Are You Failing Him? 165
Explain Why You Are Asking About Money 165
Justify Your Recommendations In Language John Can Understand 166
Include John In The Process 167
Educate John About Design 168
Communicate With John Regularly 169
Explain John’s Ongoing Role 170
The Moral Of The Story 171

How To Identify and Deal With Different Types Of Clients 173
The Passive-Aggressive 173
The Family Friend 175
The Under-Valuer 176
The Nit-Picker 177
The Scornful Saver 178
The “I-Could-Do-This-Myself”-er 179
The Control Freak 181
The Dream Client 182
Wrap-up 183

How To Respond Effectively To Design Criticism 184
Have The Right Attitude 187
Understand The Objective 188
Check Your First Reaction 190
Separate Wheat From The Chaff 190
Learn From It 191
Look For A New Idea 192
Dig Deeper When Necessary 193
Thank The Critic 195

Web Designer’s Guide to Professional Networking 196
Why Network? 196
Networking Tips for Designers 200

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